How To Set Up Your Business Accounts On Social Media

 So you’ve been using social media to catch-up with recent happenings in the country. But now, you want to start using the channel to make more sales. You might consider going through these strategies to help you sell those products and services to more people on social media.

1. Create a Business Page: Having a business page will help you narrow down your purpose of marketing, build a target audience that yearns for what you offer and increases your chances of getting your products in the faces of new and existing clients constantly.

2. Optimize Your Social Media Accounts: People will take you serious if you take your business serious. So avoid setting your business accounts to private or only friends. Set everything to public, use clean and clear pictures including your profile picture and cover photos. Make sure to use names/usernames that clearly links to the products and services you offer.

3. Locate Successful People Who Are In Same Line of Business: The simple reason you would want to do this, is to learn and implement how things are done. Recreate some of the processes but don't copy and paste them without references. 

4. Be Where Your Audience Is: The first rule of social media marketing is to use the platforms that your audience uses. You can’t just sign up for Instagram and expect to find your target B2B customers there. Being everywhere can also be time-consuming and overwhelming. So research and find out the platform that's more suitable for your type of business.

5. Work with Social Media Managers: These will really be helpful especially if you wouldn't have the time to manage these social media accounts yourself. Studies also show that social media managers have the required trainings to understand the social media marketing trends and know the right strategies to apply at any given time to get your products and services to the right audience. This simply goes to show that allowing social media managers to  promote your brand and products is very likely to drive sales, and has been shown to deliver high ROI.

6. Turn Loyal Customers into Brand Advocates:

If you want to promote your products using real people, you don’t necessarily have to always rely on social media managers alone. Your existing customers can become effective brand advocates if you can entice them to promote your products in exchange for freebies and discounts. Provide these customers with hashtags to use why posting about your product/services. So when you conduct keyword and hashtag searches related to your brand or product name on social media will help you find people who are already posting content about your brand.

7. Share User-Generated Content:

Before buying something online, consumers tend to read several reviews to make sure the brand and products are trustworthy. These types of reviews ease the anxiety about buying from a brand that a customer barely knows, or about investing in a product they’re not familiar with. When these reviews are the opinions and experiences of other consumers just like themselves, then they feel a kind of honesty that they can connect with. When it comes to social media marketing, you need to make the most out of the content created by other consumers to drive more sales.

8. Create Valuable Content to Educate and Entice Your Audience:

Social media is an excellent platform for brands to provide bite-sized, yet valuable content to their audience. This content should be engaging to your audience, and compelling enough to entice them into making a purchase.

9. Invest in Social Media Advertising:

Social media platforms have millions of users. Even when you’ve found the perfect social media platform to engage your target audience, your marketing efforts may not be effective if none of them have heard of you before. You can make sure that they take notice of your brand by investing in social media advertising. Every social media platform has an option to either create ads or promote your content. This will ensure higher visibility for your brand among a relevant target audience. Increased visibility will further improve your chances of driving sales from social media.

10. Be Consistent: Showing up through consistent posting shows your business is active. Learn to boost intending clients confidence to make a purchase by posting about your products and services constantly. If you can have a daily, weekly or monthly routine then implement the process to increase sales.

11. Have an Accountability Partner: An accountability partner is someone you report to about your daily activities. This will help you to keep track and make sure you don't quit on your goal of making more sales. Challenges are bound to come up in businesses so have someone to share these moments with so it becomes less overwhelming.

12. Implementation Is More Important than Just Reading: If you have read to this point, then don't procrastinate anymore. Get to work immediately, build that business and reach more people that will patronize your products and services.

Drop a comment if you learnt something.

💯Click HERE if you need a social media manager, strategist, coach, and paid Ads manager.